NHS vaccination propaganda
Published on Jul 17, 2021
Celebrities, including David Walliams, Jim Broadbent, Russel Tovey, Nicola Roberts and Asa Butterfield, come together to encourage people to get COVID-19 vaccines. The star-studded film is released today ahead of the NHS’s 73rd birthday celebrating the success of the vaccination programme to support the easing of restrictions. Everyone aged 18 and over is eligible to get a vaccine and people are urged to get their second doses.
Set to the toe-tapping tune The Rhythm of Life, written by Cy Coleman and Dorothy Fields, from the 1966 classic musical, Sweet Charity, and donated by the Cy Coleman estate, the heart-warming film will celebrate the success of the vaccination programme in supporting the easing of restrictions as outlined in the roadmap.
Conceived and directed by Josie Rourke, the former artistic director of the Donmar Warehouse, the short film, written by Rourke and James Graham, is being released ahead of the NHS’s 73rd Birthday. It first sees Jim Broadbent enter an empty theatre before a star-studded cast of David Walliams, Asa Butterfield, Colin Salmon, Derek Jacobi, Don Warrington, Nicola Roberts, Russel Tovey, Sandra Marvin and West End dancers - dressed in iconic NHS blue - take to the stage to passionately perform the song
In-between the dancing, Asa Butterfield calls on viewers to “get that vaccine”, Don Warrington advocates “I’ve had mine!” and Jim Broadbent delivers the final “just get that vaccine,” concluding plea to encourage people to play their part in getting us back to the ‘rhythm of life’. The film was produced by Charles Finch and Peregrine Kitchener-Fellowes at Standalone Pictures.
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